Our opening sequence serves to represent certain social groups through use of characterisation and our characters' roles in the narrative

In our sequence, our second detective was of Sri-Lankan descent, and servers to represent ethnic minorities in our sequence, as the theme is relevant to our setting, as London is a known multicultural centre. To an extent, this character positively represented, as in our sequence he is a government agent, which is a very specialised occupation showing his success even at a young age. Furthermore, the agent is characterised as a professional who keeps his cool in hard situations, which juxtaposes our first detective, who becomes paranoid and overly aggressive when he realises they are being tricked. 

One thing that was lacking in our sequence was most definitely a female character, although after careful consideration our group couldn't find an appropriate place without over complicating the sequence or changing the idea significantly. To compensate for this we would most probably have had a female high ranking government official as a central role in our movie, were it to be made.

Age:

Age was something that on the most part we couldn't adjust much due to the availability of actors, but instead we adapted what we had to aid our narrative. We show the two different ends of the spectrum in regards to professionalism  through our characters.

Although all of our characters are wearing suits, showing some degree of professionalism  it is clear through our dialogue that the agents are inexperienced, low ranking members of the government as they had not been given clearance for the Intel of what they are searching for.

Their inexperience can also be perceived through their reactions to the situations, whereas on the other hand our protagonist remains calm in the face of potential danger, and is confident knowing the agents have walked into his trap, showing how he knows exactly what he is doing and has succeeded by doing this.
In terms of age representation, young people are both shown as inexperienced and aggressive, yet at the same time shown as courageous and professional by our protagonist. 

For our production company, we thought up of 'Clockwork Productions' which connotes that our films are more gritty, logical and complex than most. To add to this effect we animated both 'O's to mimic the clockwork motions with cogs, and introduced smoke bellowing in the background. The font we chose was very simple and clear, and we capitalised the title similar to the titles of 'The Weinstein Company', 'Focus Features' and 'Working Title Films'

Before deciding on an audience for our project, we looked at who is most likely to go and watch our production at the cinema by looking at statistics by age group and identifying the age group that visits the cinema most frequently

In order to attract our audience, we used all the techniques available to us in terms of genre, narrative and editing styles. By drawing on our audience's media preferences we were able to create a sequence which attracts our audience of males between the ages of 16-24, and our audience feedback defines our success.

Genre:

Film Preference by Gender | Infographics

As shown by the above chart, action adventure is very popular with male audiences, with sci-fi also representing a significant amount of interest. Therefore we decided going for an Action adventure/Sci-fi hybrid with elements of thriller would attract a majority of the potential target audience, while still providing interest to our secondary audiences, Females 16-24 and Males 25-34.

By conforming to the expectation of the genre with action from the start and a prominent sci-fi theme embedded from the opening i believe we would successfully pique our audience's interest through our use of genre and genre conventions

Narrative:

Our narrative is also built with our audience in mind, providing themes which our audiences can relate to as well as certain narrative techniques that our target audience would enjoy and embrace.

Use of narrative enigma and plot twists would be a key way to interest our audience, and we accomplished this through use of voyeuristic shots combined with enigmatic music and particular use of setting. In our opening sequence we hint to the presence of a third party, yet the appearance of our protagonist is still unexpected and his courage and ruthlessness would no doubt be admired by our core audience, which would cause them to resonate with our protagonist making our media product more effective

Action Conventions:

We used action  conventions to directly address our audience, such as typical action fighting scenes including guns and fist fights, as well as the idea of the odds being stacked against our character. Although it was 2 agents to our one protagonist he managed to come out on top comfortably, showing his expertise

To address our sci-fi fans, we added many special effects in order to tap into their interest of new technology and exploration of new fictional ideas around this stolen government project. The audience is attracted as they do not know the full extent of the power the project grants the user, and their personal interest into the matter makes our sequence effective.

Audience Feedback:

I uploaded a short audio file to summarise what i have learnt and how i have used technologies in my sequence:

Here you can see our end result for our preliminary exercise, as well as a brief summary of what we have learnt through completing the task: