In order to answer this question I recorded my thoughts on the question in a video:   
Main points made:

• I gave a definition of forms and conventions
• I talked about 1998 film The Matrix and how it starts with an enigmatic phone call which hints at outside danger at at genre before breaking into a fight scene
• I compared this to our project, in which 2 people talk about danger to come and then break into a fight scene
• I talked about the 2011 film attack the block, which introduces location and character through a phone call followed by a mugging which introduces themes
• I pointed out that we failed to introduce themes in our sequence
• I talk about how the Matrix and Attack the Block use iconography of Action Sci Fi in order to introduce genre
• I say how we introduced genres
• I talk about our use of Toddorov's narrative theory and Propp's theory and how we use them
• I talk about how we conform to conventions in terms of visuals and point out colour issues
• I compare our sequence's titles to the titles in the 2011 Sci Fi movie "Moon"
• I realise the problems with the fast pace of our sequence and compare shot lengths in our opening sequence to those in "Moon" and "Attack the block"

I decided to make an info-graphic in order to show how realised that Focus Features would be an apt distributor for our film and how we realised that our ideal distribution methods would be through theatrical release and then DVD, Pay Per View and Digital download, with a possibility of online streaming:

Our media product (Retribution)

• National appeal through setting
• National appeal through casual use of ethnic characters, as this accurately represents multicultural Britain
• International appeal through setting, using the iconic London setting can prove popular with international audiences and the realistic, multicultural representation of London we would provide could prove popular as it is a change from the normal representations of london.
• Core audience Sci Fi or Action fans
• Secondary audience males 15-35

• Gun fights
• Tense, enigmatic scenes
• Plot twists and sudden betrayals.
• Use of future technologies
• Discussion of the effects which these future technologies have on people and on society as a whole

Audience Profiles for consumers of my media product:

Similar Products

Attack the Block

• British, indie, comedy action-sci fi
• Core target audience is London youth (has local appeal due to slang)
• Targeted secondarily at 15-34 year old men and women
• Film has a very niche appeal

   Terminator

• American, indie, Action Sci Fi movie
• Core target audience is Si Fi fans
• Has broader appeal due to large emphasis on action
• Secondary target audiences include men age 18-35 and Action fans

My prelim:



In order to answer this question I recorded my thoughts on the answer in a video:

Main Points made in the video:

• I discussed the brief for each task.
• The pre-production  that I did for the prelim was a solid basis of knowledge to scale up for the main task.
• The main task's pre-production was more research based where as the prelim was more planing based
• The Prelim was good practice for doing the paper work which we had to do, the skills we learnt by organising this helped us to keep organised for the bigger project
• We had to do a recce in order to make sure our location for the main shoot was suitable
• Story boarding was a bigger task the second time, as there were around 4 times as many frames to draw, however we learnt through practice how to draw the frames at a faster pace and so the workload did not seem as much.
• Running the shoot was similar both times. Thanks to the prelim, we knew by the main shoot that we needed to take many different shots of the same thing in order to have enough footage to edit together a sequence
• The main shoot gave us the freedom of open spaces and isolation from interruption which was helpful
• Punctuality was an issue for our main project as some people were late to the shoots
• Weather was  the biggest problem during our main shoots as due to unanticipated poor weather we had to cancel a shoot.
• Working as a team was harder during the main shoot as there was one less of us and a bigger workload to delegate, however we used the skills we had learnt from the prelim in order to help with this
• Editing was longer during the main task due to VFX, however thanks to the prelim, the actual composing of the footage which didn't contain VFX was smooth and quick.
• While evaluating the prelim helped us to think critically about our own work, evaluating the main task was much longer than evaluating the prelim.
• We learnt that as you scale a project up the workload becomes more stressful, but it gives you freedom to demonstrate your own ideas and work creatively

I presented the answer to this question as a powerpoint presentation: