Question 4: Who would be the audience for your media product?

Our media product (Retribution)


  • National appeal through setting
  • National appeal through casual use of ethnic characters, as this accurately represents multicultural Britain
  • International appeal through setting, using the iconic London setting can prove popular with international audiences and the realistic, multicultural representation of London we would provide could prove popular as it is a change from the normal representations of london.
  • Core audience Sci Fi or Action fans
  • Secondary audience males 15-35



Mass appeal to male audience through use of Action conventions such as:
  • Gun fights
  • Tense, enigmatic scenes
  • Plot twists and sudden betrayals.
  • Use of future technologies
  • Discussion of the effects which these future technologies have on people and on society as a whole


Audience Profiles for consumers of my media product:


Similar Products

Attack the Block
  • British, indie, comedy action-sci fi
  • Core target audience is London youth (has local appeal due to slang)
  • Targeted secondarily at 15-34 year old men and women
  • Film has a very niche appeal

   Terminator
  • American, indie, Action Sci Fi movie
  • Core target audience is Si Fi fans
  • Has broader appeal due to large emphasis on action
  • Secondary target audiences include men age 18-35 and Action fans


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