Our core target audience for the media product is the 16-24 year old age group with our secondary target audience being 40+ professionals. Though we have a primarily male target audience, we also appeal to female audiences who enjoy the genre.
In order for us to decide our target audience's age group, we researched some statistics as to the percentage of viewers of certain age groups at a cinema. This survey was taken in 2011
After realising that our target age group would be 16-24 year olds, we had to research what gender were most interested in the Action and Action Sci-Fi genre of film. To do this, we investigated the viewership of Skyfall (2012) and the percentage of male vs female raters for Iron Man (2009) on IMDB.
This research allowed us to come up with our Primary Target Audience and our Secondary Target Audience.
