In terms of distribution platforms, as our target audience is 16-24 year olds. I feel it would be more effective targeting them via mobile platforms and online availability after theatrical release. Although Focus Features do not have an infrastructure for online distribution yet, it would be quite cheap for them to put one into place considering that it's father company, Universal already posses such an infrastructure. Also, Focus Features has a lot of experience in distribution of DVD and Blu-Ray and we could use this effectively to appeal to our secondary target audience who may not want to visit the cinema.
Our marketing scheme will be fairly low profile, with much of the advertising being done on web and mobile platforms in order to better target our core target audience of 16-24 year olds.
We plan to use Viral marketing as well as social networking sites in order to generate interest for our film. Inspiration for the use of the web platform comes from, "The Avengers", where an aggressive 360 degree marketing campaign was used, heavily relying on the web platform. We plan to follow this scheme, however without the use of high profile TV spots and Billboards.
Our film will initially only be nationally exhibited in Cinemas, we will use the 2 biggest UK cinema chains in order to exhibit our films, these are; Odeon and Cineworld.
Finally for home distribution
