Group 4B Film Blog

Before deciding on an audience for our project, we looked at who is most likely to go and watch our production at the cinema by looking at statistics by age group and identifying the age group that visits the cinema most frequently

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In order to attract our audience, we used all the techniques available to us in terms of genre, narrative and editing styles. By drawing on our audience's media preferences we were able to create a sequence which attracts our audience of males between the ages of 16-24, and our audience feedback defines our success.

Genre:

Audience Feedback:

As we cam see from these figures, our sense of character identity did not resonate well with the audience, as many could not identify the protagonist. This being said though, our film title, target audience and genres proved prominent, but our production type was seen as vague.

I uploaded a short audio file to summarise what i have learnt and how i have used technologies in my sequence:

Here you can see our end result for our preliminary exercise, as well as a brief summary of what we have learnt through completing the task:

In order to be able to show our film to the target audience of 16-24 year olds, we had to conduct some research into certifications.

We looked on the BBFC website and found that to be certified as a 15, a film must meet the following requirements:
We then applied this to our film :

In order to answer this question I recorded my thoughts on the question in a video:   
Main points made:

• I gave a definition of forms and conventions
• I talked about 1998 film The Matrix and how it starts with an enigmatic phone call which hints at outside danger at at genre before breaking into a fight scene
• I compared this to our project, in which 2 people talk about danger to come and then break into a fight scene
• I talked about the 2011 film attack the block, which introduces location and character through a phone call followed by a mugging which introduces themes
• I pointed out that we failed to introduce themes in our sequence
• I talk about how the Matrix and Attack the Block use iconography of Action Sci Fi in order to introduce genre
• I say how we introduced genres
• I talk about our use of Toddorov's narrative theory and Propp's theory and how we use them
• I talk about how we conform to conventions in terms of visuals and point out colour issues
• I compare our sequence's titles to the titles in the 2011 Sci Fi movie "Moon"
• I realise the problems with the fast pace of our sequence and compare shot lengths in our opening sequence to those in "Moon" and "Attack the block"

Grading was the last stage in our production process and it involved fine tuning our sequence by adjusting sound levels, contrast and brightness and even color correction in some shots.

In order to Grade  our film clips, we used Adobe Premiere pro  and watched our sequence through noting the points where sound and color looked and sounded off.

After we had noted the points that we had to improve and gathered feedback from our teachers, we then continued to use the inbuilt fast color correct feature in Premiere Pro as well as using the brightness and contrast feature to adjust video. To change sound levels, we clicked on the sound clip and were able to change the dB level through Adobe Premiere Pro.

We had to take care not to over saturate our shots and not to change colour so much that it was very noticeable and detracted from the viewing experience. We also had to put in some background noise in order to keep our sequence continuous as before grading, the noise would come on and off with dialogue which was too intrusive, so by having it in the whole way through, the audience won't keep getting distracted when it comes up.


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